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AAPL
Apple Inc. Segment Breakdown
iPhone
Mac
iPad
Other Products
Wearables
Services
Apple Mac 1
I Pad
I Phone
Manufactured Product Other
Service
Product
| Segment | FY2013 | FY2014 | FY2015 | FY2016 | FY2017 | FY2018 | FY2019 | FY2020 | FY2021 | FY2022 | FY2023 | FY2024 | FY2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue ($M) | |||||||||||||
| iPhone | 91,279
|
101,991
+12% |
155,041
66%+52% |
136,700
63%-12% |
139,337
61%+2% |
164,888
62%+18% |
142,381
55%-14% |
137,781
50%-3% |
191,973
52%+39% |
205,489
52%+7% |
200,583
52%-2% |
201,183
51%+0% |
209,586
50%+4% |
| Mac | 21,483
|
24,079
+12% |
25,471
11%+6% |
22,831
11%-10% |
25,569
11%+12% |
25,198
9%-1% |
25,740
10%+2% |
28,622
10%+11% |
35,190
10%+23% |
40,177
10%+14% |
29,357
8%-27% |
29,984
8%+2% |
33,708
8%+12% |
| iPad | 31,980
|
30,283
-5% |
23,227
10%-23% |
20,628
10%-11% |
18,802
8%-9% |
18,380
7%-2% |
21,280
8%+16% |
23,724
9%+11% |
31,862
9%+34% |
29,292
7%-8% |
28,300
7%-3% |
26,694
7%-6% |
28,023
7%+5% |
| Other Products | 10,117
|
8,379
-17% |
10,067
4%+20% |
11,132
5%+11% |
12,863
6%+16% |
— | — | — | — | — | — | — | — |
| Wearables | — | — | — | — | 12,826
6% |
17,381
7%+36% |
24,482
9%+41% |
30,620
11%+25% |
38,367
10%+25% |
41,241
10%+7% |
39,845
10%-3% |
37,005
9%-7% |
35,686
9%-4% |
| Services | 16,051
|
18,063
+13% |
19,909
9%+10% |
24,348
11%+22% |
29,980
13%+23% |
39,748
15%+33% |
46,291
18%+16% |
53,768
20%+16% |
68,425
19%+27% |
78,129
20%+14% |
85,200
22%+9% |
96,169
25%+13% |
109,158
26%+14% |
| Apple Mac 1 | 21,483
|
24,079
+12% |
25,471
11%+6% |
22,831
11%-10% |
— | — | — | — | — | — | — | — | — |
| I Pad | — | — | 23,227
10% |
20,628
10%-11% |
18,802
8%-9% |
18,380
7%-2% |
21,280
8%+16% |
23,724
9%+11% |
31,862
9%+34% |
29,292
7%-8% |
28,300
7%-3% |
26,694
7%-6% |
28,023
7%+5% |
| I Phone | — | — | 155,041
66% |
136,700
63%-12% |
139,337
61%+2% |
164,888
62%+18% |
142,381
55%-14% |
137,781
50%-3% |
191,973
52%+39% |
205,489
52%+7% |
200,583
52%-2% |
201,183
51%+0% |
209,586
50%+4% |
| Manufactured Product Other | — | — | — | 11,132
5% |
12,863
6%+16% |
17,417
7%+35% |
— | — | — | — | — | — | — |
| Service | — | — | — | 24,348
11% |
32,700
14%+34% |
39,748
15%+22% |
46,291
18%+16% |
53,768
20%+16% |
68,425
19%+27% |
78,129
20%+14% |
85,200
22%+9% |
96,169
25%+13% |
109,158
26%+14% |
| Product | — | — | — | — | 196,534
86% |
225,847
85%+15% |
213,883
82%-5% |
220,747
80%+3% |
297,392
81%+35% |
316,199
80%+6% |
298,085
78%-6% |
294,866
75%-1% |
307,003
74%+4% |
| Total (check) | 192,393 | 206,874 | 437,454 | 431,278 | 639,613 | 731,875 | 684,009 | 710,535 | 955,469 | 1,023,437 | 995,453 | 1,009,947 | 1,069,931 |
| Operating Margin % | |||||||||||||
| iPhone | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Mac | — | — | — | — | — | — | — | — | — | — | — | — | — |
| iPad | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Other Products | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Wearables | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Services | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Apple Mac 1 | — | — | — | — | — | — | — | — | — | — | — | — | — |
| I Pad | — | — | — | — | — | — | — | — | — | — | — | — | — |
| I Phone | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Manufactured Product Other | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Service | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Product | — | — | — | — | — | — | — | — | — | — | — | — | — |
Source: SEC EDGAR XBRL instance documents (AAPL 10-K filings).
Revenue and operating income per segment as tagged by the company under
us-gaap:StatementBusinessSegmentsAxis.