← AAPL
AAPL
Apple Inc. Segment Breakdown
Americas
Europe
Greater China
Japan
Rest of Asia Pacific
Accessories
Apple Ipad
Apple Iphone
Apple Mac
Ipod
Itunes Software And Service
Retail Segment
| Segment | FY2012 | FY2013 | FY2014 | FY2015 | FY2016 | FY2017 | FY2018 | FY2019 | FY2020 | FY2021 | FY2022 | FY2023 | FY2024 | FY2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue ($M) | ||||||||||||||
| Americas | 57,512
|
77,093
+34% |
80,095
+4% |
93,864
40%+17% |
86,613
40%-8% |
96,600
42%+12% |
112,093
42%+16% |
116,914
45%+4% |
124,556
45%+7% |
153,306
42%+23% |
169,658
43%+11% |
162,560
42%-4% |
167,045
43%+3% |
178,353
43%+7% |
| Europe | 36,323
|
40,980
+13% |
44,285
+8% |
50,337
22%+14% |
49,952
23%-1% |
54,938
24%+10% |
62,420
24%+14% |
60,288
23%-3% |
68,640
25%+14% |
89,307
24%+30% |
95,118
24%+7% |
94,294
25%-1% |
101,328
26%+7% |
111,032
27%+10% |
| Greater China | 22,533
|
27,016
+20% |
31,853
+18% |
58,715
25%+84% |
48,492
22%-17% |
44,764
20%-8% |
51,942
20%+16% |
43,678
17%-16% |
40,308
15%-8% |
68,366
19%+70% |
74,200
19%+9% |
72,559
19%-2% |
66,952
17%-8% |
64,377
15%-4% |
| Japan | 10,571
|
13,782
+30% |
15,314
+11% |
15,706
7%+3% |
16,928
8%+8% |
17,733
8%+5% |
21,733
8%+23% |
21,506
8%-1% |
21,418
8%-0% |
28,482
8%+33% |
25,977
7%-9% |
24,257
6%-7% |
25,052
6%+3% |
28,703
7%+15% |
| Rest of Asia Pacific | 10,741
|
12,039
+12% |
11,248
-7% |
15,093
6%+34% |
13,654
6%-10% |
15,199
7%+11% |
17,407
7%+15% |
17,788
7%+2% |
19,593
7%+10% |
26,356
7%+35% |
29,375
7%+11% |
29,615
8%+1% |
30,658
8%+4% |
33,696
8%+10% |
| Accessories | 5,145
|
5,706
+11% |
6,093
+7% |
— | — | — | — | — | — | — | — | — | — | — |
| Apple Ipad | 30,945
|
31,980
+3% |
30,283
-5% |
— | — | — | — | — | — | — | — | — | — | — |
| Apple Iphone | 78,692
|
91,279
+16% |
101,991
+12% |
— | — | — | — | — | — | — | — | — | — | — |
| Apple Mac | 23,221
|
21,483
-7% |
24,079
+12% |
— | — | — | — | — | — | — | — | — | — | — |
| Ipod | 5,615
|
4,411
-21% |
2,286
-48% |
— | — | — | — | — | — | — | — | — | — | — |
| Itunes Software And Service | 12,890
|
16,051
+25% |
18,063
+13% |
— | — | — | — | — | — | — | — | — | — | — |
| Retail Segment | 18,828
|
20,228
+7% |
21,462
+6% |
— | — | — | — | — | — | — | — | — | — | — |
| Total (check) | 313,016 | 362,048 | 387,052 | 233,715 | 215,639 | 229,234 | 265,595 | 260,174 | 274,515 | 365,817 | 394,328 | 383,285 | 391,035 | 416,161 |
| Operating Margin % | ||||||||||||||
| Americas | +40.7% | +32.2% | +32.7% | +33.2% | +32.5% | +31.8% | +31.1% | +30.0% | +30.3% | +34.8% | +36.9% | +37.2% | +40.5% | +40.6% |
| Europe | +40.9% | +31.2% | +32.6% | +32.8% | +30.7% | +30.1% | +32.0% | +31.8% | +32.3% | +36.4% | +37.0% | +38.3% | +41.2% | +43.0% |
| Greater China | +43.7% | +31.5% | +34.7% | +39.2% | +38.8% | +38.0% | +38.0% | +37.2% | +37.9% | +41.7% | +42.0% | +41.8% | +40.4% | +41.8% |
| Japan | +55.4% | +48.4% | +45.1% | +48.5% | +42.3% | +45.7% | +43.7% | +43.6% | +43.3% | +44.9% | +47.2% | +49.0% | +49.7% | +48.6% |
| Rest of Asia Pacific | +39.6% | +31.2% | +32.7% | +36.6% | +35.0% | +34.9% | +35.5% | +34.0% | +34.7% | +37.2% | +39.4% | +40.7% | +42.6% | +43.3% |
| Accessories | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Apple Ipad | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Apple Iphone | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Apple Mac | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Ipod | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Itunes Software And Service | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Retail Segment | +24.5% | +19.9% | +21.3% | — | — | — | — | — | — | — | — | — | — | — |
Source: SEC EDGAR XBRL instance documents (AAPL 10-K filings).
Revenue and operating income per segment as tagged by the company under
us-gaap:StatementBusinessSegmentsAxis.